Is It Even Worth Getting on a Podcast Anymore?

Your appearance on a podcast should be part of a larger promotional campaign designed to share your message.

In an increasingly noisy digital world, podcasts offer something rare: a captive, engaged audience. Listeners choose to tune in. They spend time with the host—and by extension, with you. That kind of attention is powerful. But here's the catch: getting booked isn’t easy.

You need more than a good story or product. You need a strong bio, a targeted pitch, and the right positioning to stand out to podcast hosts. That’s where I come in.

As a publicist and content creator, I help clients land podcast opportunities by crafting customized pitches that match the show’s tone and audience. But the real magic happens after you record. I turn each appearance into a promotional opportunity—creating social media content, email blasts and even press releases to extend the life of the interview and get it in front of more people.

So yes, podcasting is crowded—but it’s still one of the best tools for sharing your message authentically. And with the right strategy, it’s not just heard—it’s remembered.

Want help turning your story into a podcast-worthy pitch? Let's talk.