I imagine each writing project the same way a contractor builds a house.

An expert set of eyes can help you evaluate your marketing efforts to determine what’s working, what’s missing, and where to focus next to boost the bottom line.

The last quarter of the year is a really good time to focus your efforts and sell more books.

Productivity doesn’t happen by accident. It’s built on simple habits that set you up to succeed and get more done in less time.

With a few unconventional tricks (and a little attitude), you can crush the back-to-school grind and keep your sanity intact.

Thorough preparation turns a good podcast appearance into a great one.

With thousands of new podcasts launching every month, it’s fair to wonder: Is podcasting too crowded? Does it even matter to be a guest? Will anyone actually hear me? The short answer? Yes, it still matters—a lot.

It’s been a little while since I’ve posted here. Not because I haven’t had anything to say, but because I’ve been busy telling everyone...

Email marketing is one of the most powerful tools a small business can use to drive repeat business and foster customer loyalty. Unlike...

Maximizing social media for a small business can open doors to wider visibility, customer engagement and growth without the need for a...

The 4th quarter of the year can be the most profitable. For some, it can add up to 75% of the company's annual sales. Take advantage of...

Should you use AI to help market your business?

On her daytime talk show, Oprah Winfrey used to ask people, “What do you know for sure?” I’ve thought about that question a lot and the...

People are bombarded with posts on social media and they scroll past most of them. But once in awhile, they stop, look, and even share...

As a freelance copywriter, I spend each day in a cozy office in a farmhouse not far from the Chesapeake Bay. It’s quiet here – the perfect a